Israelis white underwear group photo to celebrate the 100th anniversary of the "White city"

It appears that the status of Tel Aviv as "The White City" not only applies to its Old Bauhaus buildings, but also to the colour of underwear worn by its residents.

At least 500 Israelis on May 27 undressed in the central square, sporting white "Sloggi" underwear, for a group photo-shoot marking the 100th anniversary of the vibrant coastal Israeli city. The event was organised by the underwear company, Sloggi.

"You see people of all different shape and sizes coming out here, Not just people who have perfect bodies and are putting them out on display and are saying that they are proud of themselves and that they are having a good time. Every one is here just to have a good time," said Tel Aviv resident Ela Ronen.


Tel Aviv, which boasts many 1930s Modernist buildings inspired by Germany's Bauhaus school, is also dubbed "the White City" and was declared a World Cultural Heritage site by UNESCO.


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